Community service by Agribusiness lecturers from the Faculty of Agriculture, UNIB on the importance of business proposals for Micro, Small, and Medium Enterprises (SMEs).

Community service by Agribusiness lecturers from the Faculty of Agriculture, UNIB on the importance of business proposals for Micro, Small, and Medium Enterprises (SMEs).

The community service team from the Agribusiness program of the Faculty of Agriculture at Bengkulu University conducted a training program to enhance the business development competencies of SMEs, particularly the IBU BASIDAH SMEs in Curup City, Rejang Lebong Regency, based on a business plan. IBU BASIDAH is an SMEs that provides spices for cooking and herbal remedies. Their products include raw materials, semi-finished goods, and finished goods for culinary and herbal medicine needs. IBU BASIDAH recognizes the importance of business planning in facing business competition. A business plan can also open up greater opportunities for business owners to succeed and attract investors. The training will be attended by approximately 20 participants, who are employees and partners of IBU BASIDAH. They will be equipped with knowledge on how to develop a business plan. During discussions with the business owner, it was revealed that the business activities were still stagnant and had not yet shown significant growth.

This independent community service activity is conducted in collaboration with BPC HIPMI Kab. Rejang Lebong, as part of the HIPMI program, which includes the development of potential SMEs. One of the targeted SMEs is IBU BASIDAH. The activity took place on Saturday, May 20, 2023, following the predetermined schedule. The community service began with the opening ceremony at the HIPMI secretariat, attended by representatives from the Department of Trade, Cooperatives, and SMEs of Rejang Lebong Regency, who serve as mentors for the SMEs. The activities followed the prepared event rundown by the organizing committee. The location of the community service is approximately 82 km away from Bengkulu University. The service activities, including counseling and mentoring, were conducted at the IBU BASIDAH SME location, situated at Jl. KH. Hasyim Azhari, Pasar Atas, Siderejo, Kec. Curup Tengah, Kab. Rejang Lebong, Bengkulu, 39115.

The community service team from the Agribusiness program, represented by Mr. Rihan Ifebri, Mr. M. Zulkarnain Yuliarso, and Mr. Sriyoto, provided counseling and guidance to the participants regarding the preparation of a business proposal for the IBU BASIDAH SMEs. Mr. Jailani, the owner of IBU BASIDAH, expressed the challenges he faced and his hopes for the future development of the business. He aspired for the IBU BASIDAH SMEs to expand further, open multiple branches, and introduce more innovative and diverse products. The team listened to Mr. Jailani’s concerns and aspirations, and provided support and guidance to help him realize his goals for the future growth of the IBU BASIDAH SMEs.

The prepared material was delivered in rotation, focusing on the broad theme of business planning. Initially, Mr. Sriyoto discussed the benefits and essential elements of creating a business proposal. This was followed by Mr. Zulkarnain Yuliarso’s presentation on the aspects that play a role in business and feasibility studies, such as technical aspects, financial aspects, legal aspects, organizational aspects, and marketing aspects. Lastly, Mr. Rihan Ifebri elaborated on the technical aspects and key points in the preparation of a business proposal.
After conducting the counseling sessions according to the prepared rundown, the community service team proceeded with a product analysis activity for the IBU BASIDAH SMEs. This activity involved examining and analyzing the market, product forms, and all aspects of the product. The purpose was to evaluate the competitiveness of the product in the market and provide feedback and suggestions for improvement if any shortcomings were identified
The aim of this community service program is to foster a mutual exchange of experiences between the SMEs entrepreneurs in the field and the knowledge gained from higher education. The hope is that through this collaborative effort, progress can be achieved collectively, benefitting both parties.


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