{"id":138592,"date":"2024-11-04T04:31:39","date_gmt":"2024-11-04T04:31:39","guid":{"rendered":"https:\/\/agriculture.unib.ac.id\/bab\/?p=138592"},"modified":"2024-11-04T04:31:39","modified_gmt":"2024-11-04T04:31:39","slug":"improving-the-branding-of-coffee-powder-products-of-the-bumdes-of-durian-demang-village-karang-tinggi-district-central-bengkulu-regency","status":"publish","type":"post","link":"https:\/\/agriculture.unib.ac.id\/bab\/improving-the-branding-of-coffee-powder-products-of-the-bumdes-of-durian-demang-village-karang-tinggi-district-central-bengkulu-regency\/","title":{"rendered":"IMPROVING THE BRANDING OF COFFEE POWDER PRODUCTS OF THE BUMDES OF DURIAN DEMANG VILLAGE, KARANG TINGGI DISTRICT, CENTRAL BENGKULU REGENCY"},"content":{"rendered":"\n
Activity This involving all over team devotion , all device village , chairman and members BUMDes Durian Demang Village, Karang Tinggi District , Central Bengkulu Regency and involved 3 students . Activities This is also followed by all device village .\n\r\nActivity started with opening and welcoming remarks Good from party the administrators of Durian Demang Village and from study program party Agribusiness University of Bengkulu. Activities to be continued with handover plaques and some tool Cook like stove from study program party Agribusiness University of Bengkulu to party Village administrator as help in frame part from community service in Durian Demang Village, Karang Tinggi District , Central Bengkulu Regency .\n\r\n<\/pre>\n\n\n
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Figure <\/a>1. Welcome speech from the Agribusiness Undergraduate Study Program , University of Bengkulu, represented by Mr. Rihan<\/figcaption><\/figure><\/div>\n\n
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Figure <\/a>2. Enthusiasm\u200b inhabitant<\/figcaption><\/figure><\/div>\n\n\n
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Figure <\/a>3. Submission\u200b help from the Agribusiness Study Program to Village Party by the Chairman Committee .<\/p>\n\n\n\n
Activity to be continued with explanation product branding enhancement BUMDes coffee powder . Delivery material assisted with poster media containing information about management marketing and marketing digital based .\r\nManagement marketing is the process of analyzing , planning , implementing , and controlling designed programs. For create , build , and maintain profitable exchange with target market use reach Company \/ business objectives . This is covers all matter from understand needs and wants customer until develop effective marketing strategies and ensure proper execution from plan mentioned . Function management marketing No only help in promote product or services , but also ensure the entire marketing process walk smooth and efficient . Here is functions main from management marketing :\r\n1.\tMarket Analysis\r\nIt is the process of collecting and studying data about market conditions , trends , behavior consumers , and competitors .\r\n2.\tMarket Segmentation\r\nIt is the division of the market into more groups small based on characteristics certain like demographics , geography , psychographics , and behavior .\r\n3.\tDetermination Market Segment\r\nIs to choose One or more market segment that will focused by the company .\r\n4.\tDetermination Market Position\r\nIs to place product or brand in mind consumer in a way unique compared to with competitor\r\n5.\tMarketing Strategy Development\r\nIt is a formulation a plan that includes product , price , promotion , and distribution .\r\n6.\tImplementation Marketing\r\nIt is the implementation of a marketing strategy that has been planned\r\n7.\tControl and Evaluation Marketing\r\nmonitoring process performance marketing and making adjustment If required .\r\nFunction management marketing market segmentation , determination market segments , and determination market position is draft from Segmentation, Targeting, and Positioning (STP). While The marketing mix concept is found in function marketing strategy development .\r\n\r\nManagement objectives marketing No only For increase sales , but also for build connection term long with customers and create mark for Companies \/ businesses . Objectives main from management marketing :\r\n1.\tCreating Value for Customer\r\n2.\tIncrease Sale\r\n3.\tIncreasing Market Share\r\n4.\tIncrease Profit\r\n5.\tBuilding a Positive Company \/ Business Image\r\n6.\tIncrease Customer Satisfaction\r\n7.\tCreate Request\r\nWith understand and apply goals this , management marketing help company For No only reach success term short but also build strong foundation For growth and success term length . In addition to the functions and objectives , management marketing also has a number of draft important including :\r\n1.\tDraft Production\r\n2.\tDraft Product\r\n3.\tDraft Sale\r\n4.\tDraft Marketing\r\n5.\tDraft Marketing Insightful Social\r\n6.\tDraft Digital Marketing\r\n7.\tDraft Connection Customer\r\n\r\nThere are 8 types digital marketing according to Dr. Jessica Rogers from Southern New Hampshire University , namely :\r\n1.\tAffiliate Marketing\r\n2.\tContent Marketing\r\n3.\tEmail Marketing\r\n4.\tMarketing Analytics\r\n5.\tMobile Marketing\r\n6.\tPay per Click (PPC)\r\n7.\tSearch Engine Optimization (SEO)\r\n8.\tSocial Media Marketing\r\nOf the eight type This digital marketing , the right type For marketing local coffee products is affiliate marketing through marketplace , content marketing through village media and collaboration with village activities , mobile marketing through various platforms that focus on the use of mobile phones , Search Engine Optimization (SEO) through giving information via google is good via government website and also news related , Social Media Marketing through promotion via social media Good owned by inhabitant or social media managed by the administrators village or administrator BUMDes .\r\nActivity to be continued with focus group discussion between the Agribusiness Study Program represented by Mr. Hariz Eko Wibowo and Mr. M. Zulkarnain Yuliarso and the village residents .\r\n<\/pre>\n\n\n
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Figure <\/a>4. Socialization Poster\u200b Management Marketing<\/p>\n\n\n
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Figure <\/a>5. Delivery\u200b socialization by Mr. M Zulkarnain Yuliarso<\/figcaption><\/figure><\/div>\n\n
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Figure <\/a>6. Material leaflet\u200b management marketing<\/figcaption><\/figure><\/div>\n\n\n
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Figure <\/a>7. Forum Group Discussion<\/p>\n\n\n
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Figure <\/a>8. Group Photo with Residents<\/figcaption><\/figure><\/div>\n\n\n
Focus group discussion walk Relax Where a number of Villagers ask regarding management marketing especially those related to with marketing digital based . After socialization as form from product branding enhancement BUMDes coffee powder as well as to be continued with focus group discussion , we also left contact person as form mentoring if There is question from inhabitant related the material presented . This is also as form from guard friendship with administrator BUMDes and village residents .\r\n\r\n<\/pre>\n","protected":false},"excerpt":{"rendered":"
Activity This involving all over team devotion , all device village , chairman and members BUMDes Durian Demang Village, Karang Tinggi District , Central Bengkulu Regency and involved 3 students . Activities This is also followed by all device village . Activity started with opening and welcoming remarks Good from party the administrators of Durian […]<\/p>\n","protected":false},"author":7,"featured_media":138602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/agriculture.unib.ac.id\/bab\/wp-json\/wp\/v2\/posts\/138592"}],"collection":[{"href":"https:\/\/agriculture.unib.ac.id\/bab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agriculture.unib.ac.id\/bab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agriculture.unib.ac.id\/bab\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/agriculture.unib.ac.id\/bab\/wp-json\/wp\/v2\/comments?post=138592"}],"version-history":[{"count":3,"href":"https:\/\/agriculture.unib.ac.id\/bab\/wp-json\/wp\/v2\/posts\/138592\/revisions"}],"predecessor-version":[{"id":138608,"href":"https:\/\/agriculture.unib.ac.id\/bab\/wp-json\/wp\/v2\/posts\/138592\/revisions\/138608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriculture.unib.ac.id\/bab\/wp-json\/wp\/v2\/media\/138602"}],"wp:attachment":[{"href":"https:\/\/agriculture.unib.ac.id\/bab\/wp-json\/wp\/v2\/media?parent=138592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriculture.unib.ac.id\/bab\/wp-json\/wp\/v2\/categories?post=138592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriculture.unib.ac.id\/bab\/wp-json\/wp\/v2\/tags?post=138592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}