: 57203986912<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-user-tag” add_icon=”true” title=”Taught Courses” tab_id=”1666746306655-214a4642-24a2″][vc_row_inner][vc_column_inner][vc_column_text]1. Corporate Communication and CSR<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-book-reader” add_icon=”true” title=”Research Experience” tab_id=”1666586196286-4fdc8e9f-fa95″][vc_column_text]Research Interest<\/i><\/b><\/p>\nMarketing Management<\/span><\/p>\n\n- 2020 Analisis Persepsi Mahasiswa Atas Layanan Pendidikan Di Universitas Bengkulu [Analysis of Students\u2019 Perception on Education Service in University of Bengkulu] , (PNBP FEB UniB, Leader)\u00a0<\/span><\/li>\n
- 2019 Analisa Pengaruh Experiential Marketing Terhadap Repurchase Intention Produk Smartphone di Provinsi Bengkulu [Analysis of Experiential Marketing Effect on Smartphone Products Repurchase Intention in Bengkulu Province], 2019, (PNBP FEB UniB, Leader)\u00a0<\/span><\/li>\n
- 2019 Anteseden Pada Kepuasan dan Loyalitas Pengguna Website Perdagangan Elektronuik [Antecedent of Electronic Trading Website Users\u2019 Satisfaction and Loyalty], 2019, (PNBP Program DIM UniB, Leader)\u00a0<\/span><\/li>\n
- 2019 Perilaklu Dosen dalam Menggunakan Sistem Informasi di Universitas Bengkulu [Lecturer\u2019s Behavior in Using Information System in University of Bengkulu], (PNBP FEB UniB, Leader)\u00a0<\/span><\/li>\n
- 2018 Peran Gender Dalam Memoderasi Pengaruh Diskonfirmasi Positif, Perceived Value, dan Kepercayaan Terhadap Niat Pembelian Ulang Daring [Gender Roles in Moderating The Effects of Positive Disconfirmation, Perceived Value, and Beliefs in Online Repurchase Intention], (PNBP FEB UniB, Leader)\u00a0<\/span><\/li>\n
- 2018 Pengaruh Corporate Citizenship Terhadap Reputasi Perusahaan yang Diumediasi Oleh Tata Kelola Perusahaan [Effect of Corporate Citizenship on Corporate Reputation Mediated by Corporate Management], 2018, (PNBP Program MM UniB, Leader)\u00a0<\/span><\/li>\n
- 2017 Pengaruh Nilai Bank yang Dipersepsikan, Citra Bank Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan yang Dimoderasi oleh Procedural Switching Cost [Effect of Percepted Bank Value, Bank Reputation, and Consumers\u2019 Satisfaction on Customer Loyalty Moderated by Procedural Switching Cost] , (PNBP Management Master Program Unib, Leader)\u00a0<\/span><\/li>\n
- 2016 Pengguna Kerangka TAM Dalam melakukan Penilaian Adopsi EGovernment di Kota Bengkulu [TAM Framework User in Assessing E-Government Assessment in Bengkulu City], (PNBP Program MM UniB, Member)\u00a0<\/span><\/li>\n
- 2016 Permodelan Perilaku Pascakonsumsi: Keluhan Pelanggan sebagai Respon dari Kegagalan Jasa dan Strategi Pemulihan Jasa untuk Meningkatkan Kepercayaan Merek dan Loyalitas Pelanggan [Post-Consumption Behavior Modelling: Customers\u2019 Complain as Response of Service and Service Recovery Strategy Failure to Improve Brand Credibility and Customers\u2019 Loyalty], (PNBP Program MM UniB, Leader)\u00a0<\/span><\/li>\n
- 2016 Pengaruh Citra Destinasi dan Nilai yang Dipresepsikan Terhadap Kepuasan dan Loyalitas Pelanggan [Effect of Destination Image and Its Percepted Value on Customers\u2019 Satisfaction and Loyalty], (PNBP FEB UniB, Leader)\u00a0<\/span><\/li>\n
- 2015 Upaya peningkatan Daya Saing Masyarakat (Citizen Advantage) Berbasis Teknologi Informasi: Studi Pada UMKM Industri Kreatif di Bengkulu [Improvement Effort of Citizen Advantage Based on Information Technology: Study on Creative Industry UMKM in Bengkulu] , (Superior Grant of Kemeristekdikti, Leader)\u00a0<\/span><\/li>\n
- 2015 Strategy Pengembangan Wirausaha Usia Lanjut (Pensiunan) di Bengkulu [Development Strategy of Elderly (Retired)\u2019s Entrepreneurship in Bengkulu], (PNBP Program DIM UniB, Leader)\u00a0<\/span><\/li>\n
- 2015 Upaya Peningkatan Daya Saing Masyarakat (Citizenship Advantage) Berbasis Teknologi Informasi: Studi pada UMKM Industri Kreatif di Bengkulu [Improvement Effort of Citizen Advantage Based on Information Technology: Study on Creative Industry UMKM in Bengkulu], (DP2M Dikti, Leader)\u00a0<\/span><\/li>\n
- 2014 Penegmbangan Model Orientasi Layanan Jasa sector public di Bengkulu [Development of Public Sector Service Oriented Model], (UPOPT Dikti , Member)\u00a0<\/span><\/li>\n
- 2014 Analisis Pengguna T-Cash Di Kota Bengkulu Dengan Menggunakan Pendekatan TAM [Analysis of T-Cash User in Bengkulu City by Applying TAM Aprroach], (PNBP Program MM UniB, Member)\u00a0<\/span><\/li>\n
- 2014 Hubungan Orientasi Pasa dan Kewirausahaan Pelaku Usaha Mikro dan Kecil di Kota Bengkulu [Correlation between Market Orientation and Small and Micro Entrepreneur in Bengkulu City], (PNBP Program MM UniB, Leader)\u00a0<\/span><\/li>\n
- 2013 Analisis Perilaku Pengguna Mobile Banking di BRI Bengkulu Dengan Pendekatan Unified Theory of Acceptance Model nd use of Technology [Analysis of BRI Bengkulu Mobile Banking User by Applying Unified Theory of Acceptance Model and use of Technology Approach], (Funding of PNBP FEB Unib, Leader)<\/span><\/li>\n
- 2012 Analisis Perilaku Pengguna Sistem Informasi Akademik di Universitas Bengkulu dengan Pendekatan UTAUT (Uninified of Theory Acceptance and Use of Technology) [Analysis of Academic Information System by UTAUT (Applying Unified Theory of Acceptance Model and use of Technology) Approach], (Program MM-UNIB, Leader )\u00a0<\/span><\/li>\n
- 2011 Dominasi Experiential Marketing Terhapap Nilai dan Loyalitas Pelnggan di Sektor Jasa [Dominance of Experiential Marketing on Customers\u2019 Value and Loyalty in Service Sector], (Program MM-UNIB, Leader)\u00a0<\/span><\/li>\n
- 2011 Survey Kepuasan Pelanggan PT. Pelindo II Cabang Bengkulu [Survey of Customers\u2019 Satisfaction of PT. Pelindo II Bengkulu Branch], (Partnership of MM-Unib and PT. Pelindo II Bengkulu, Member)\u00a0<\/span><\/li>\n
- 2011 Studi Kelayakan Pembangunan Pusat Pembelanjaan dan Jajanan di Kawasan Wisata pantai Panjang Bengkulu [Feasibility Study of Shopping and Snack Center Infrastructure at Panjang Beach Tourism Area Bengkulu], (Partnership of LPPM Unib and Deperindag Bengkulu, Leader)\u00a0<\/span><\/li>\n
- 2011 Studi Kelayakan Pembangunan Pasar Tradisional di Kabupaten Bengkulu Tengah [Feasibility Study of Traditional Market Infrastructure in Middle Bengkulu Regency], (Partnership of LPPM Unib and Deperindag Bengkulu, Leader)<\/span><\/li>\n
- 2011 Feasibility Study Peningkatan Promosi dan Kerjasama Investasi 2011 di Provinsi Bengkulu [Feasibility Study of Promotion and Investation Partnership Escalation in 2011 in Bengkulu Province] , (Partnership of LPPM Unib and Deperindag Bengkulu, Leader)\u00a0<\/span><\/li>\n
- 2011 Feasibility Study Revitalisasi Pabrik Es Balok di Kota Bengkulu [Feasibility Study of Ice Cube Factory Revitalization in Bengkulu City], (Partnership of LPPM Unib and Deperindag Bengkulu, Leader)\u00a0<\/span><\/li>\n
- 2011 Studi Kelayakan Potensi Komoditas Unggulan Daerah Provinsi Bengkulu [Feasibility Study of Bengkulu Province Superior Commodity Potency], (Partnership LPPM Unib and Deperindag Bengkulu, Member)\u00a0<\/span><\/li>\n
- 2011 Studi Kelayakan Pendirian Gudang Pertanian Untuk Kegiatan Hasil Pertanian dengan Sistem Resi Gudang di Kabupaten Muko Muko [Feasibility Study of Farm Warehouse Establishment for Faming Outcomes Activity with Warehouse Receipt System in Muko Muko Regency], (Partnership of LPPM Unib and Deperindag Bengkulu, Leader)\u00a0<\/span><\/li>\n
- 2010 Pengaruh Pemasaran Internal dan Orientasi Konsumen Terhadap Kualitas Pelayanan dan Implikasinya Terhadap Kepuasan Pasien (Studi Pada Pasien rawat Inap di Rumah Sakit Umum Bengkulu) [Effect of Internal Marketing and Consumer Orientation on Its Service Quality and Implication on Patients\u2019 Satisfaction (A Study towards Inpatients in Publis Hospital Bengkulu)], (Independent (Dissertation), Leader))<\/span><\/li>\n<\/ol>\n
[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=”far fa-list-alt” add_icon=”true” title=”Journal Article Publication” tab_id=”1666586322431-77800d9b-63d3″][vc_column_text]<\/p>\n
\n- 2021 Perilaku Masyarakat Dalam Menggunakan Jasa Ojek Online Di Indonesia [Society Behavior in Using Online Transportation Service], DeReMa (Development of Research Management): Jurnal Manajemen Vol. 16 No. 1, May 2021\u00a0<\/span><\/li>\n
- 2020 Deploying Marketing Indikators to Ensure Greater SMEs International Performance in Mediating Role of Customer Satisfaction: A Glance of Indonesian Pharmacies, Systematic Reviews in Pharmacy Vol 11, Issue 12, Dec 2020:488-499\u00a0<\/span><\/li>\n
- 2020 Kepuasan Mustahik Terhadap Penyaluran dan Manfaat Zakat untuk Modal Usaha di Kota Bengkulu [Acceptors\u2019 Satisfaction on Zakat Benefits and Distribution to Business Capital in Bengkulu City], AKUNTABILITAS, Vol. 14, No. 1, Januari 2020 ,ISSN: 1978-4392 dan E-ISSN: 2685-703\u00a0<\/span><\/li>\n
- 2020 Perceived Value, Store Image, And Satisfaction As Antecedents Of Store Loyalty Moderated By Procedural Switching Costs, , Media Ekonomi dan Manajemen, Volume 35 Issue 1, January 2020, 34-51\u00a0<\/span><\/li>\n
- 2019 Effect of Customer Orientation Attitude on Emotional Exhaustion Through Mediation of Surface Acting, Advances in Economics, Business and Management Research, volume 142, 2019\u00a0<\/span><\/li>\n
- 2019 Indonesian Millenials Online Shopping Behavior, , International Review of Management and Marketing, Econjournals, Volume 9, Number 3, Page 41, 2019\u00a0<\/span><\/li>\n
- 2019 How The Currency Crisis Effects The Relationship Between Financial Inflows And Economic Growth In Asean Country, Journal Of Security And Sustainability Issues, ISSN 2029-7017 print\/ISSN 2029-7025 online 2019 December Volume 9 Number 2, http:\/\/doi.org\/10.9770\/jssi.2019.9.2(12)\u00a0<\/span><\/li>\n
- 2018 The Role Of Management Function To The Achievement Of Puskesmas Indikator As A Gatekeeper Of National Health Guarantee In Bengkulu City, Indian Journal of Public Health Research & Development Year : 2018, Volume : 9, Issue : 9 353- 357 Print ISSN : 0976-0245. Online ISSN : 0976-5506. DOI : 10.5958\/0976-5506.2018.01023.9\u00a0<\/span><\/li>\n
- 2016 Analisa Kesediaan Masyarakat Dalam Pengelolaan Usaha Berbasis Kelapa Untuk Meningkatkan Ekonomi Keluarga di Pedesaan [Analysis of Society Willingness in Managing Coconut Basis Business to Improve Family Financial in Village], Jurnal Management Insight Vol.11, No.1 Tahun 2016\u00a0<\/span><\/li>\n
- 2015 Employee Satisfaction Amalysis on Quality of Work Life (QWL) in the Region South of Bank Bengkulu, Jurnal Management Insight Vol.10, No.2 Tahun 2015<\/span><\/li>\n<\/ol>\n
[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=”far fa-address-card” add_icon=”true” title=”Seminar Presentation” tab_id=”1666746764803-367c458e-42a0″][vc_column_text]<\/p>\n
\n- 2019 Effect of Customer Orientation Attitude on Emotional Exhaustion through Mediation of Surface Acting, 5th Sriwijaya Economics, Accounting, and Business Conference, Palembang 6-7 November 2019\u00a0<\/span><\/li>\n
- 2017 Trevelers\u2019 Percieved Values When Visiting Particular Tourism Destination and Its Influence on satisfaction and Loyalty, Advance In Business_Related Scientific Research Conference (ASBRC), Milan, Italy November 0-10, 2017\u00a0<\/span><\/li>\n
- 2017 Procedural Switching Costs: The Different Perception on Loyal Customer, MIICEMA dan FEB IPB, 4-5 Oktober 2017\u00a0<\/span><\/li>\n
- 2017 Evaluation of The Impllementation of Fixed Assets Administration at Kapahiang Regency Government, Universiti Tekonologi Mara, UITM Shah Alam, Malaysia, 20-26 Agustus 2017\u00a0<\/span><\/li>\n
- 2016 Antecedent of Tourist Satisfaction and its Impact on Loyalty to Particular Destination, MIICEMA dan FE UNJA, 24-25 Oktober 2016\u00a0<\/span><\/li>\n
- 2015 Efforts of Enhancing Community Competitiveness (citizen Advantage) Based on Information Technology: Study on SMEs Creative Industry in Bengkulu, AIMI dan Program DIM UniB\u00a0<\/span><\/li>\n
- 2011, The Impact of Internal Marketing and Customer Orientation to Service Quality and the Implication to Patient Satisfaction – Case Study at General Hospital In Bengkulu Province , MIICEMA dan FE UNIB<\/span><\/li>\n<\/ol>\n
[\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_single_image image=”137334″ img_size=”medium” alignment=”center” style=”vc_box_rounded” css_animation=”fadeIn”][\/vc_column][\/vc_row][vc_row][vc_column css_animation=”fadeIn”][vc_tta_tabs][vc_tta_section i_icon_fontawesome=”fas fa-user-tie” add_icon=”true” title=”Profile” tab_id=”1666586196286-a9c74972-33ad”][vc_column_text] EIN : 19660530 1992 03 1 002 NIDN : 0030056604 Certification No. : 111 001 03 003 120 Place, Date of Birth : Batu Sangkar, 30th May 1966 Functional Position : Head Lector Structural Position : First Class Superintendent\/ IV.a House Addres : […]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/agriculture.unib.ac.id\/mag\/wp-json\/wp\/v2\/pages\/137375"}],"collection":[{"href":"https:\/\/agriculture.unib.ac.id\/mag\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agriculture.unib.ac.id\/mag\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agriculture.unib.ac.id\/mag\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/agriculture.unib.ac.id\/mag\/wp-json\/wp\/v2\/comments?post=137375"}],"version-history":[{"count":3,"href":"https:\/\/agriculture.unib.ac.id\/mag\/wp-json\/wp\/v2\/pages\/137375\/revisions"}],"predecessor-version":[{"id":137471,"href":"https:\/\/agriculture.unib.ac.id\/mag\/wp-json\/wp\/v2\/pages\/137375\/revisions\/137471"}],"wp:attachment":[{"href":"https:\/\/agriculture.unib.ac.id\/mag\/wp-json\/wp\/v2\/media?parent=137375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}