Activities of Practitioners Teaching the Agricultural Industry Technology Study Program, Arrofath Munawar, Owner of A Chicken, Provides Ideas for the Realization of Food Industry Projects
The Agricultural Industrial Technology Study Program, Department of Agricultural Technology, Faculty of Agriculture, University of Bengkulu again presents Teaching Practitioner activities in the Industrial Project Planning course which will be held on Wednesday, October 29, 2025 at 14.00 WIB in Room 4 GB 1 University of Bengkulu.
This activity presented Arrofath Munawar, S.T.P., as the Founder and Manager of A Chicken, as the main speaker. In the session entitled “From Ideas to Crispy Fried Chicken in Hand: MSME-Scale Industrial Project Planning”, he shared real experience in building a processed chicken-based culinary business from scratch to developing into a competitive business.
The focus of this activity is a real case study of food industry project planning, starting from the idea stage to the implementation of the business. Students are invited to understand the basic concept of the project as a temporary activity with specific goals and measurable results.
Through a case study of MSME fried chicken business development, the resource person explained the important stages in project planning, including:
- Ideas and Feasibility Studies, including market research, raw material needs, capital analysis, and risk identification.
- Project Planning and Implementation, including SMART goal determination, budgeting, marketing strategy, to quality and financial management.
- Project Monitoring, Evaluation, and Closure, which emphasizes the importance of measuring success as well as developing a future development plan.
In addition, the material also highlighted risk management that MSMEs often face, such as market competition and fluctuations in raw material prices. Various solutions are offered, including product innovation, digital promotion, and operational efficiency.
Closing the session, Arrofath gave an inspirational message to the students:
“Theory is important, but practice is more valuable. Start small, enjoy the learning process, and make every endeavor a life project.”
Through this activity, students not only gain a conceptual understanding of industrial project planning, but are also motivated to apply their knowledge in real life in the world of entrepreneurship, especially in the food industry sector.
