Increasing the Competitiveness of Agricultural MSMEs Through Branding and Digital Marketing Strategies in Banyumas Village, Kerkap District, North Bengkulu

Community Service is one of the pillars of the Tri Dharma of Higher Education, in addition to the dharma of education and teaching and the dharma of research, so that on Saturday, May 10, 2025, community service activities were carried out in Banyumas Village, Kerkap District, North Bengkulu Regency, Bengkulu Province. The activity was in the form of Branding and Digital Marketing Strategy training in Banyumas Village. This activity was attended by village officials and also residents in Banyumas Village, Kerkap.

This Community Service activity was chaired by Firmansyah, S.T., M.Sc. with team members, namely Ika Gusriani, S.TP, MP. and Arina Fatharani, S.T.P., M.Sc. The presentation of material on branding and digital marketing strategies was delivered by Firmansyah, S.T., M.Sc. In addition, it was also conveyed about profitable marketing measures in the digital era that can be applied by the community.