Product Branding on Business Product Names, Labels, and Packaging in Banyumas Village, Kerkap District, North Bengkulu

The Community Service Activity of the Department of Agricultural Technology, Faculty of Agriculture, University of Bengkulu was held on Saturday, May 10, 2025 in Banyumas Village, Kerkap District, North Bengkulu Regency, Bengkulu Province. The community service activity on Product Branding: Names, Labels, and Packaging that Sells was chaired by Dr. Yessy Rosalina, S.TP, M.Si. with team members, namely Ir. Wuri Marsigit, M.App.Sc. and Drs. Syafnil, M.Si. with community service participants, namely the Banyumas Village Community.

The presentation of the service material was delivered by Dr. Yessy Rosalina, S.TP, M.Si. where the purpose of product branding is to build a strong and positive brand image in the eyes of consumers, so that the brand can be easily identified, have attractiveness, and can distinguish itself from competitors. Branding also aims to increase brand awareness, increase customer loyalty, drive purchase decisions, and even increase product prices. In addition to providing knowledge and information about Product Branding, the practice of making simple logos using the Canva application on each participant’s cellphone was also carried out. The activity was closed by giving prizes to 2 people who made the best business logo designs.