Profile

  1. EIN : 19660530 1992 03 1 002
  2. NIDN : 0030056604
  3. Certification No. : 111 001 03 003 120
  4. Place, Date of Birth : Batu Sangkar, 30th May 1966
  5. Functional Position : Head Lector
  6. Structural Position : First Class Superintendent/ IV.a
  7. House Addres : Perumda Block A No. 15 Bengkulu 38126
  8. Telephone/HP : 085380056536 / 081910379899
  9. Office Address : Management Department FEB UNIB Building L, WR Supratman Street, Kandang Limun, Bengkulu 38000
  10. Telephone/Fax : 0736- 20301
  11. E-mail : edarta1966@yahoo.com and edarta@unib.ac.id 
  • Google Scholar : 

https://scholar.google.co.id/citations?user=KZdqHYAAAAJ&hl=id

  • Sinta ID : 6033968
  • Scopus ID : 57203986912

Taught Courses

1. Corporate Communication and CSR

Research Experience

Research Interest

Marketing Management

  1. 2020 Analisis Persepsi Mahasiswa Atas Layanan Pendidikan Di Universitas Bengkulu [Analysis of Students’ Perception on Education Service in University of Bengkulu] , (PNBP FEB UniB, Leader) 
  2. 2019 Analisa Pengaruh Experiential Marketing Terhadap Repurchase Intention Produk Smartphone di Provinsi Bengkulu [Analysis of Experiential Marketing Effect on Smartphone Products Repurchase Intention in Bengkulu Province], 2019, (PNBP FEB UniB, Leader) 
  3. 2019 Anteseden Pada Kepuasan dan Loyalitas Pengguna Website Perdagangan Elektronuik [Antecedent of Electronic Trading Website Users’ Satisfaction and Loyalty], 2019, (PNBP Program DIM UniB, Leader) 
  4. 2019 Perilaklu Dosen dalam Menggunakan Sistem Informasi di Universitas Bengkulu [Lecturer’s Behavior in Using Information System in University of Bengkulu], (PNBP FEB UniB, Leader) 
  5. 2018 Peran Gender Dalam Memoderasi Pengaruh Diskonfirmasi Positif, Perceived Value, dan Kepercayaan Terhadap Niat Pembelian Ulang Daring [Gender Roles in Moderating The Effects of Positive Disconfirmation, Perceived Value, and Beliefs in Online Repurchase Intention], (PNBP FEB UniB, Leader) 
  6. 2018 Pengaruh Corporate Citizenship Terhadap Reputasi Perusahaan yang Diumediasi Oleh Tata Kelola Perusahaan [Effect of Corporate Citizenship on Corporate Reputation Mediated by Corporate Management], 2018, (PNBP Program MM UniB, Leader) 
  7. 2017 Pengaruh Nilai Bank yang Dipersepsikan, Citra Bank Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan yang Dimoderasi oleh Procedural Switching Cost [Effect of Percepted Bank Value, Bank Reputation, and Consumers’ Satisfaction on Customer Loyalty Moderated by Procedural Switching Cost] , (PNBP Management Master Program Unib, Leader) 
  8. 2016 Pengguna Kerangka TAM Dalam melakukan Penilaian Adopsi EGovernment di Kota Bengkulu [TAM Framework User in Assessing E-Government Assessment in Bengkulu City], (PNBP Program MM UniB, Member) 
  9. 2016 Permodelan Perilaku Pascakonsumsi: Keluhan Pelanggan sebagai Respon dari Kegagalan Jasa dan Strategi Pemulihan Jasa untuk Meningkatkan Kepercayaan Merek dan Loyalitas Pelanggan [Post-Consumption Behavior Modelling: Customers’ Complain as Response of Service and Service Recovery Strategy Failure to Improve Brand Credibility and Customers’ Loyalty], (PNBP Program MM UniB, Leader) 
  10. 2016 Pengaruh Citra Destinasi dan Nilai yang Dipresepsikan Terhadap Kepuasan dan Loyalitas Pelanggan [Effect of Destination Image and Its Percepted Value on Customers’ Satisfaction and Loyalty], (PNBP FEB UniB, Leader) 
  11. 2015 Upaya peningkatan Daya Saing Masyarakat (Citizen Advantage) Berbasis Teknologi Informasi: Studi Pada UMKM Industri Kreatif di Bengkulu [Improvement Effort of Citizen Advantage Based on Information Technology: Study on Creative Industry UMKM in Bengkulu] , (Superior Grant of Kemeristekdikti, Leader) 
  12. 2015 Strategy Pengembangan Wirausaha Usia Lanjut (Pensiunan) di Bengkulu [Development Strategy of Elderly (Retired)’s Entrepreneurship in Bengkulu], (PNBP Program DIM UniB, Leader) 
  13. 2015 Upaya Peningkatan Daya Saing Masyarakat (Citizenship Advantage) Berbasis Teknologi Informasi: Studi pada UMKM Industri Kreatif di Bengkulu [Improvement Effort of Citizen Advantage Based on Information Technology: Study on Creative Industry UMKM in Bengkulu], (DP2M Dikti, Leader) 
  14. 2014 Penegmbangan Model Orientasi Layanan Jasa sector public di Bengkulu [Development of Public Sector Service Oriented Model], (UPOPT Dikti , Member) 
  15. 2014 Analisis Pengguna T-Cash Di Kota Bengkulu Dengan Menggunakan Pendekatan TAM [Analysis of T-Cash User in Bengkulu City by Applying TAM Aprroach], (PNBP Program MM UniB, Member) 
  16. 2014 Hubungan Orientasi Pasa dan Kewirausahaan Pelaku Usaha Mikro dan Kecil di Kota Bengkulu [Correlation between Market Orientation and Small and Micro Entrepreneur in Bengkulu City], (PNBP Program MM UniB, Leader) 
  17. 2013 Analisis Perilaku Pengguna Mobile Banking di BRI Bengkulu Dengan Pendekatan Unified Theory of Acceptance Model nd use of Technology [Analysis of BRI Bengkulu Mobile Banking User by Applying Unified Theory of Acceptance Model and use of Technology Approach], (Funding of PNBP FEB Unib, Leader)
  18. 2012 Analisis Perilaku Pengguna Sistem Informasi Akademik di Universitas Bengkulu dengan Pendekatan UTAUT (Uninified of Theory Acceptance and Use of Technology) [Analysis of Academic Information System by UTAUT (Applying Unified Theory of Acceptance Model and use of Technology) Approach], (Program MM-UNIB, Leader ) 
  19. 2011 Dominasi Experiential Marketing Terhapap Nilai dan Loyalitas Pelnggan di Sektor Jasa [Dominance of Experiential Marketing on Customers’ Value and Loyalty in Service Sector], (Program MM-UNIB, Leader) 
  20. 2011 Survey Kepuasan Pelanggan PT. Pelindo II Cabang Bengkulu [Survey of Customers’ Satisfaction of PT. Pelindo II Bengkulu Branch], (Partnership of MM-Unib and PT. Pelindo II Bengkulu, Member) 
  21. 2011 Studi Kelayakan Pembangunan Pusat Pembelanjaan dan Jajanan di Kawasan Wisata pantai Panjang Bengkulu [Feasibility Study of Shopping and Snack Center Infrastructure at Panjang Beach Tourism Area Bengkulu], (Partnership of LPPM Unib and Deperindag Bengkulu, Leader) 
  22. 2011 Studi Kelayakan Pembangunan Pasar Tradisional di Kabupaten Bengkulu Tengah [Feasibility Study of Traditional Market Infrastructure in Middle Bengkulu Regency], (Partnership of LPPM Unib and Deperindag Bengkulu, Leader)
  23. 2011 Feasibility Study Peningkatan Promosi dan Kerjasama Investasi 2011 di Provinsi Bengkulu [Feasibility Study of Promotion and Investation Partnership Escalation in 2011 in Bengkulu Province] , (Partnership of LPPM Unib and Deperindag Bengkulu, Leader) 
  24. 2011 Feasibility Study Revitalisasi Pabrik Es Balok di Kota Bengkulu [Feasibility Study of Ice Cube Factory Revitalization in Bengkulu City], (Partnership of LPPM Unib and Deperindag Bengkulu, Leader) 
  25. 2011 Studi Kelayakan Potensi Komoditas Unggulan Daerah Provinsi Bengkulu [Feasibility Study of Bengkulu Province Superior Commodity Potency], (Partnership LPPM Unib and Deperindag Bengkulu, Member) 
  26. 2011 Studi Kelayakan Pendirian Gudang Pertanian Untuk Kegiatan Hasil Pertanian dengan Sistem Resi Gudang di Kabupaten Muko Muko [Feasibility Study of Farm Warehouse Establishment for Faming Outcomes Activity with Warehouse Receipt System in Muko Muko Regency], (Partnership of LPPM Unib and Deperindag Bengkulu, Leader) 
  27. 2010 Pengaruh Pemasaran Internal dan Orientasi Konsumen Terhadap Kualitas Pelayanan dan Implikasinya Terhadap Kepuasan Pasien (Studi Pada Pasien rawat Inap di Rumah Sakit Umum Bengkulu) [Effect of Internal Marketing and Consumer Orientation on Its Service Quality and Implication on Patients’ Satisfaction (A Study towards Inpatients in Publis Hospital Bengkulu)], (Independent (Dissertation), Leader))

Journal Article Publication

  1. 2021 Perilaku Masyarakat Dalam Menggunakan Jasa Ojek Online Di Indonesia [Society Behavior in Using Online Transportation Service], DeReMa (Development of Research Management): Jurnal Manajemen Vol. 16 No. 1, May 2021 
  2. 2020 Deploying Marketing Indikators to Ensure Greater SMEs International Performance in Mediating Role of Customer Satisfaction: A Glance of Indonesian Pharmacies, Systematic Reviews in Pharmacy Vol 11, Issue 12, Dec 2020:488-499 
  3. 2020 Kepuasan Mustahik Terhadap Penyaluran dan Manfaat Zakat untuk Modal Usaha di Kota Bengkulu [Acceptors’ Satisfaction on Zakat Benefits and Distribution to Business Capital in Bengkulu City], AKUNTABILITAS, Vol. 14, No. 1, Januari 2020 ,ISSN: 1978-4392 dan E-ISSN: 2685-703 
  4. 2020 Perceived Value, Store Image, And Satisfaction As Antecedents Of Store Loyalty Moderated By Procedural Switching Costs, , Media Ekonomi dan Manajemen, Volume 35 Issue 1, January 2020, 34-51 
  5. 2019 Effect of Customer Orientation Attitude on Emotional Exhaustion Through Mediation of Surface Acting, Advances in Economics, Business and Management Research, volume 142, 2019 
  6. 2019 Indonesian Millenials Online Shopping Behavior, , International Review of Management and Marketing, Econjournals, Volume 9, Number 3, Page 41, 2019 
  7. 2019 How The Currency Crisis Effects The Relationship Between Financial Inflows And Economic Growth In Asean Country, Journal Of Security And Sustainability Issues, ISSN 2029-7017 print/ISSN 2029-7025 online 2019 December Volume 9 Number 2, http://doi.org/10.9770/jssi.2019.9.2(12) 
  8. 2018 The Role Of Management Function To The Achievement Of Puskesmas Indikator As A Gatekeeper Of National Health Guarantee In Bengkulu City, Indian Journal of Public Health Research & Development Year : 2018, Volume : 9, Issue : 9 353- 357 Print ISSN : 0976-0245. Online ISSN : 0976-5506. DOI : 10.5958/0976-5506.2018.01023.9 
  9. 2016 Analisa Kesediaan Masyarakat Dalam Pengelolaan Usaha Berbasis Kelapa Untuk Meningkatkan Ekonomi Keluarga di Pedesaan [Analysis of Society Willingness in Managing Coconut Basis Business to Improve Family Financial in Village], Jurnal Management Insight Vol.11, No.1 Tahun 2016 
  10. 2015 Employee Satisfaction Amalysis on Quality of Work Life (QWL) in the Region South of Bank Bengkulu, Jurnal Management Insight Vol.10, No.2 Tahun 2015

Seminar Presentation

  1. 2019 Effect of Customer Orientation Attitude on Emotional Exhaustion through Mediation of Surface Acting, 5th Sriwijaya Economics, Accounting, and Business Conference, Palembang 6-7 November 2019 
  2. 2017 Trevelers’ Percieved Values When Visiting Particular Tourism Destination and Its Influence on satisfaction and Loyalty, Advance In Business_Related Scientific Research Conference (ASBRC), Milan, Italy November 0-10, 2017 
  3. 2017 Procedural Switching Costs: The Different Perception on Loyal Customer, MIICEMA dan FEB IPB, 4-5 Oktober 2017 
  4. 2017 Evaluation of The Impllementation of Fixed Assets Administration at Kapahiang Regency Government, Universiti Tekonologi Mara, UITM Shah Alam, Malaysia, 20-26 Agustus 2017 
  5. 2016 Antecedent of Tourist Satisfaction and its Impact on Loyalty to Particular Destination, MIICEMA dan FE UNJA, 24-25 Oktober 2016 
  6. 2015 Efforts of Enhancing Community Competitiveness (citizen Advantage) Based on Information Technology: Study on SMEs Creative Industry in Bengkulu, AIMI dan Program DIM UniB 
  7. 2011, The Impact of Internal Marketing and Customer Orientation to Service Quality and the Implication to Patient Satisfaction – Case Study at General Hospital In Bengkulu Province , MIICEMA dan FE UNIB