IMPROVING THE BRANDING OF COFFEE POWDER PRODUCTS OF THE BUMDES OF DURIAN DEMANG VILLAGE, KARANG TINGGI DISTRICT, CENTRAL BENGKULU REGENCY

Activity This involving all over team devotion , all device village , chairman and members BUMDes Durian Demang Village, Karang Tinggi District , Central Bengkulu Regency and involved 3 students . Activities This is also followed by all device village .

Activity started with opening and welcoming remarks Good from party the administrators of Durian Demang Village and from study program party Agribusiness University of Bengkulu. Activities to be continued with handover plaques and some tool Cook like stove from study program party Agribusiness University of Bengkulu to party Village administrator as help in frame part from community service in Durian Demang Village, Karang Tinggi District , Central Bengkulu Regency .

Figure 3. Submission​ help from the Agribusiness Study Program to Village Party by the Chairman Committee .

Activity to be continued with explanation product branding enhancement BUMDes coffee powder . Delivery material assisted with poster media containing information about management marketing and marketing digital based .
Management marketing is the process of analyzing , planning , implementing , and controlling designed programs. For create , build , and maintain profitable exchange with target market use reach Company / business objectives . This is covers all matter from understand needs and wants customer until develop effective marketing strategies and ensure proper execution from plan mentioned . Function management marketing No only help in promote product or services , but also ensure the entire marketing process walk smooth and efficient . Here is functions main from management marketing :
1.	Market Analysis
It is the process of collecting and studying data about market conditions , trends , behavior consumers , and competitors .
2.	Market Segmentation
It is the division of the market into more groups small based on characteristics certain like demographics , geography , psychographics , and behavior .
3.	Determination Market Segment
Is to choose One or more market segment that will focused by the company .
4.	Determination Market Position
Is to place product or brand in mind consumer in a way unique compared to with competitor
5.	Marketing Strategy Development
It is a formulation a plan that includes product , price , promotion , and distribution .
6.	Implementation Marketing
It is the implementation of a marketing strategy that has been planned
7.	Control and Evaluation Marketing
monitoring process performance marketing and making adjustment If required .
Function management marketing market segmentation , determination market segments , and determination market position is draft from Segmentation, Targeting, and Positioning (STP). While The marketing mix concept is found in function marketing strategy development .

Management objectives marketing No only For increase sales , but also for build connection term long with customers and create mark for Companies / businesses . Objectives main from management marketing :
1.	Creating Value for Customer
2.	Increase Sale
3.	Increasing Market Share
4.	Increase Profit
5.	Building a Positive Company / Business Image
6.	Increase Customer Satisfaction
7.	Create Request
With understand and apply goals this , management marketing help company For No only reach success term short but also build strong foundation For growth and success term length . In addition to the functions and objectives , management marketing also has a number of draft important including :
1.	Draft Production
2.	Draft Product
3.	Draft Sale
4.	Draft Marketing
5.	Draft Marketing Insightful Social
6.	Draft Digital Marketing
7.	Draft Connection Customer

There are 8 types digital marketing according to Dr. Jessica Rogers from Southern New Hampshire University , namely :
1.	Affiliate Marketing
2.	Content Marketing
3.	Email Marketing
4.	Marketing Analytics
5.	Mobile Marketing
6.	Pay per Click (PPC)
7.	Search Engine Optimization (SEO)
8.	Social Media Marketing
Of the eight type This digital marketing , the right type For marketing local coffee products is affiliate marketing through marketplace , content marketing through village media and collaboration with village activities , mobile marketing through various platforms that focus on the use of mobile phones , Search Engine Optimization (SEO) through giving information via google is good via government website and also news related , Social Media Marketing through promotion via social media Good owned by inhabitant or social media managed by the administrators village or administrator BUMDes .
Activity to be continued with focus group discussion between the Agribusiness Study Program represented by Mr. Hariz Eko Wibowo and Mr. M. Zulkarnain Yuliarso and the village residents .

Figure 4. Socialization Poster​ Management Marketing

Figure 7. Forum Group Discussion

Focus group discussion walk Relax Where a number of Villagers ask regarding management marketing especially those related to with marketing digital based . After socialization as form from product branding enhancement BUMDes coffee powder as well as to be continued with focus group discussion , we also left contact person as form mentoring if There is question from inhabitant related the material presented . This is also as form from guard friendship with administrator BUMDes and village residents .