COMMUNITY SERVICE IN ULU MUSI TROKON: DEVELOPMENT OF ULU MUSI TROKON ECOTOURISM BASED ON SOCIALPRENEURSHIP

The community service team from the University of Bengkulu consisting of various study programs conducted community service in Cawang Lama Village, at the Ulu Musi Trokon Ecotourism location. The theme of the service is to build a social entrepreneurial spirit in the community related to stakeholders in Ulu Musi Trokon, Cawang Lama Village. The location of this service is located in Selupu Rejang District, 5 km from Curup City Center.

The community service team consists of Mr. Rihan Ifebri, Mr. Hariz from the agribusiness study program, Mr. Arifffatchur Fauzi from the Plant Protection study program and Mr. Soni Ayi Purnama from the Information Systems study program. This community service activity was carried out for 4 months from June to September 2024. In this activity, the problem raised was how to develop Ulu Musi Trokon Ecotourism in the future, then to further introduce Ulu Musi Trokon, a kind of logo is needed according to local potential, souvenirs are also not yet available if tourists visit Ulu Musi Trokon. The cultural side in the old Cawang Village as the location of Ulu Musi Trokon ecotourism has not been touched to further introduce tourism.

This service is carried out with various methods so that the purpose of this service is conveyed to the service participants. The service participants are people involved in Ulu Musi Trokon ecotourism activities, such as Pokdarwis, UMKM and Village Government. In the future development of Ulu Musi Trokon, it is hoped that a Business Proposal will be created as a portfolio of Ulu Musi Trokon, this activity uses the Lecture and discussion method to explore information that can be included in the proposal, as well as the creation of the Ulu Musi Trokon logo, adjusted to the potential in the old Cawang village. Furthermore, there is community assistance in making souvenirs as a characteristic of Ulu Musi Trokon.

The result of this service is the creation of the Ulu Musi Trokon logo which depicts the current state of Ulu Musi Trokon. The souvenir created is a key chain with the Ulu Musi Trokon logo, the base material of coffee wood is a typical plant from Cawang Lama Village. The result of the next activity is the Storynomics Tourism video, a video that depicts the iconic Ulu Musi Trokon Tourism with a touch of local cultural values and an environmental conservation perspective without leaving behind tourism and economic values. This video was made by involving competent local community leaders to dig up in-depth information so that the content of the video can be loaded.

The Business Proposal Template that is prepared contains activities that have been conceptualized during the service that contain various aspects. It is hoped that with this business proposal, it can increase cooperation between Ulu Musi Trokon and various parties with various interests, such as Investment and other business partners.