Lecturers from the Department of Agricultural Technology, Faculty of Agriculture, Universitas Bengkulu, conducted a community service program on e-commerce and digital branding at SMK Agribisnis Dangau Datuk, Bengkulu Province, on Saturday, October 31, 2026. The program aimed to enhance students’ knowledge and skills in utilizing digital platforms to promote and market agricultural products developed through school-based learning activities.

The program addressed the need to strengthen students’ marketing capabilities alongside their experience in agricultural production and processing. Through this initiative, students were introduced to the fundamentals of digital marketing and entrepreneurship, particularly how to connect product development with online promotion and broader market opportunities.

The community service team was led by Firmansyah, S.T., M.Sc., with Arina Fatharani, S.T.P., M.Sc., and Suhendra, S.T.P., M.Sc. as team members. The activities also involved Universitas Bengkulu students: Sri Lestari Puspa Diana, Meldiansyah, Jeni Artika, Audi Pratiwi, Diky Ramadhan Putra, Hafiz Alfarabi, Candra Viky Rosyadi, and Khoirul Amar. Students of SMK Agribisnis Dangau Datuk participated as the primary beneficiaries, with support from their teachers.

The training was delivered through presentations, demonstrations, discussions, and question-and-answer sessions. Participants explored essential aspects of digital branding, including brand identity, product information, visual presentation, promotional messages, and consistent communication. They were also introduced to social media platforms and online marketplaces as potential channels for promoting and selling agricultural products.

The digital branding sessions highlighted the importance of product names, logos, colors, packaging, and consistent visual presentation in building brand recognition and consumer trust. Participants were also introduced to basic product photography techniques and the preparation of informative product descriptions and engaging promotional captions to attract potential customers.

In the e-commerce sessions, participants learned about the basic stages of online marketing, including product selection, catalog preparation, pricing, customer communication, order management, and transaction records. The materials were connected to products developed through the students’ practical learning activities, allowing them to understand how production knowledge can be translated into marketable products.

Through discussions and demonstrations, students had the opportunity to explore how product quality, distinctive characteristics, and production processes could be communicated effectively to prospective customers. The activities provided an initial foundation for applying digital marketing strategies in school-based agribusiness activities. Further practice and evaluation will be important to assess improvements in students’ competencies and the program’s contribution to product promotion and sales.

As a follow-up, the development of a student-and-teacher marketing team, the selection of priority products, the preparation of a digital product catalog, and regular promotional content creation are recommended. These initiatives are expected to support the integration of digital marketing into entrepreneurship education and strengthen the capacity of SMK Agribisnis Dangau Datuk to develop and promote its agribusiness products.